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Singapore Marketing Efforts

Support TK and especially Jeremy on the Singapore marketing efforts. Working with Amanda on many of Jeremy's pitches.

 

Two flavours:

  • Specific companies to meet

  • SGX screen for potential buyout

 

Over 20 Companies Researched and Profiled
Companies Met
Key Value-Add

  • Produced well-researched and thought-through pitchbooks

  • Spot-on analysis and rigor which the client appreciates

  • Provided Jeremy with useful talking point bullets for discussion

  • Reached out to personal contacts to look for leads, intel / better understanding (e.g. Zech from Singbridge / IE Singapore)

  • Proactively looked through Mergermarket for potential buyers in this space

Key Examples

Note of appreciation from Jeremy on one of the pitchbooks

SGX Screening for PE Firms
Private Equity Firms met
Key Value-Add

  • Made two rounds of SGX screening, including one high level LBO analysis

  • Showed first round results to Southern Capital

    • Feedback given was for "boring textbook" steady cashflow + low valuation

  • Second round based on Southern Capital's feedback

    • Met with other PE firms with our second screening results which saw companies like Tai Sin, Cogent and Hour Glass being taken notice of

    • Marketing efforts have gained good momentum and traction

  • For Southern Capital, we realized that their surgical glove business may be ripening for sale and worked to speak to potential buyers and test appetite

Current Follow-Ups
Personal Development Dashboard

Technical Skills

  • Pitch Books

  • Writing

  • Graphics

  • Industry Knowledge

  • Modelling

  • Valuation / Comps

Client Relationship

  • Hunger to get clients

  • Cold calling

  • Networking

  • Win Mandates

Behavior

  • Diligence

  • Creativity

  • Insightfulness

  • Coach

© 2015 Benedict Lo.

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